“22 Ingenious Social Media Marketing Tips from the Experts”

“The Social Media Best Practices Handbook: 13 Experts Give Their Perspective on the Industry”

I was interviewed by Erik Sherman from Inc. Magazine about Facebook’s promoted posts and their effectiveness. I was quoted in his article about the importance of other metrics aside from simply direct sales.

I was interviewed by Howard Greenstein from Inc. magazine about the ROI of social media marketing. We discussed numerous social marketing vehicles including Facebook’s advertising platform and it’s increasing popularity and effectiveness.

Connect (First Edition) by Michael Kawula [Kindle Locations 529-545]

“Improve Your Brand With Better Customer Service On Social Media”

“4 Social Media Tactics Marketing MBAs Should Master”

I weighed in on the future of social media and how it will evolve as a marketing platform moving into 2014.

I was approached by Pat Parkinson from Post Planner to write a brief case study about social media marketing that included tips for SMBs.

I was quoted in Spanish Marketing publication, PuroMarketing, about social media in 2014.

Mentioned in an article by Amanda Green on Social Media Today about social media becoming a integral aspect of marketing strategies.

I wrote an article that was featured on SEO Journalist about the fundamentals of social media marketing called “Facebook Marketing for the Clinically Brain Dead”.

An article I wrote called “Five Dollar Facebook: Reach Your Customers for Pennies a Day” was featured on Social Media Today. The article was about how small businesses can engage with their clients through Facebook’s ad platform for just $5 per day.

My social media tip was included alongside 24 other community management expert’s insights in an article on Yahoo! Small Business Advisor.

I was interviewed by Matt Wilson from Ragan for his article “Will brands and users want a Facebook ‘want’ button?”. We discussed Facebook’s integration of a “want” button and the impact it would have on ecommerce, sales and social media conversions.

I spoke with Dave Copeland from ReadWrite about businesses’ desire to boost their Facebook fan count with phony like and Facebook’s plan to delete them.

I was quoted in DBS Interactives post titled “The 2013 Social Media Marketing Crystal Ball” about how social media is a necessity for increasing sales.

An article on Small Businesses Do It Better featured my tips for differentiating yourselves from your competition on social media platforms.

I spoke with renowned publicist and blogger Annie Jennings about social media strategies for businesses and how they can increase ROI and revenue. My insights about Facebook’s promoted posts was featured in her article “Social Media Marketing Strategy For 2013, What Works, What Does Not!”

Featured in an article on Empty Easel for artists about building trust through social media

I was included with other social media expert’s insights in an article on SAP’s Business Innovation website about the future of social media and how it will impact marketing, sales and customer service.

I was quoted in the article “How To Write Twitter Updates that Art Collectors will Actually Want to Read” on EmptyEasel. I spoke about how artists and creatives can use Twitter to connect with followers and potential art buyers.

I was interviewed by a journalist from NFIB about how to leverage the use of promoted posts and advertisements on Facebook.

I spoke with Alyice Edrich for her article on EmptyEasel about copyright laws and how artists can protect themselves (and their work) while using Pinterest.

A blog I wrote for Minneapolis-based Four51 about how to maximize the reach of Facebook contests for small and medium sized businesses.

Guest post for Marketing Artfully about the importance of Google+ for small businesses.

I spoke with a journalist from SheKnows.com about how to embrace social media.

Former gold medal Olympian Andrea Bolder runs a site for entrepreneurs and I wrote an article to help them increase Facebook effectiveness.

I wrote an article for The Urban Muse for freelance writers and how they can use Pinterest to increase the reach of their writing.

I wrote an article for a close friend Personalized Marketing, a Florida based marketing consulting company owned by a close friend, Stacy Hanson. The article was about the importance of social media use for small businesses.

I wrote an article that was featured on Web Marketing Board about leveraging social media to befriend clients.

I talked with Ashley Poulter from the Rescue A CEO network of websites about how to use visual content to spruce up your social media and increase fan engagement.